The road to the perfect scent

Creating the fragrance

We begin the process by using the product brief as our guide. Various ingredients are considered before selecting the unique notes for your product. We create the fragrance keeping in mind the profile of the product as described in the brief, with special attention on:

• What is the end use application
• How should it perform
• What is the cost factor
• Other key demographics and several other factors

Co-creation

Next, the fragrance is fine-tuned –– through a collaborative process with you.

Internal evaluation

Once the fragrance is finalised, it is added to the customer base and evaluated to make sure the product performs better than its competitors.

Consumer insight

The final product is given to a small group of consumers to analyse their likeability and improve the product accordingly.