Baby Products – Fragrance Trends
Babies are precious, delicate and sensitive. Products designed for babies have to be mild, safe and comforting. The American MNC, Johnson & Johnson is a pioneer in the category of baby products. Johnson’s Baby Powder was launched in 1893. In many parts …
Perfumery and the Perfumer
The word perfume is derived from the Latin word perfumare, which means “to smoke through”. The art of making perfumes can be traced back to ancient Egypt and Mesopotamia. Perfumery also existed in India during the Indus Valley Civilization. The earliest distillations of Ittar have been …
Challenges of Functional Perfumery
Generally, we use the word functional to describe things designed to be practical and offering a high utility value. Perfumery, however, is often perceived as all about individual likes and dislikes that invoke and evoke emotions and moods. So, what exactly is …
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